Advertising Herbal Medicine to the world

Over the years, traditional medical knowledge has established better grounds worldwide, due to the increasing need for a better healthcare and thanks to advertising. Herbal healing is an ancient method that has evolved from past generations and survived to this present age. However, advertisement promotes herbal healing by emphasizing its benefits to the end users. A brand is well marketed when its advertisement is based on facts, thus, proving its eligibility. Moreover, this particular ad advertises the importance of traditional medicines and brands, emphasizing their positive impact on human health.
The add is talking the direction of instrumenting the wellness of taking tea that is made of medicinal products. Giving credit where it is due the picture indicated shows a woman taking the cup of coffee in relaxed mode. The coffee is made of medicinal products which they are advertising and from the gestures and facial expression it is indeed true that she is comfortable taking the coffee. The creativity brought about in the advertisement shows its prolific state since it truly indicates the needs that the medicinal product can meet. Creativity is indeed an important factor in advertising since it can distinguish the different forms of advertisement that are created every day. This particular advertisement can create a common ground for any consumer. The advertisement has been effective since it has seen the need to focus and build a common ground due to the association of a common goal (Braun). Through the knowledge that people have been gathering on the importance of traditional medicine, the company has found it is important it reflects on the need of telling individuals on the issues about such medicine.
The traditional medicinal product is trying to fulfill a need hence the use of the word ‘’plant for a better you’’. The consumers have felt that they need a particular commodity this makes the company is sure that it creates the commodity available to the public. They have been successful in fixing a particular need that they saw needed to be handled (East). The public is aware that they need to be healthy and most of the readings that they may be getting do emphasis on such an issue. The company being able to produce a coffee brand whose real intention is making sure that the public has a flexible lifestyle that is not filled with health issue makes it a win for them. It is indeed true that a consumer is only interested in buying a product that does fulfill any particular need that they may have. The company has been successful in offering a solution to a problem that has been quite repetitive over the years. The main agenda of the advert as it is written is to create a blend that will soothe and sustain consumers from morning to night. It has been made from developed from the power of plants (East). The effective way that the advert found to be best for such a commercial is making sure that they have a problem/solution paradigm. Such an advertising technique that they have used is bound to make the consumer aware of the problem and again offer the problem, or it can be used to inform the consumers that they have a problem even if they are not aware of the problem itself. The product has created a scenario whereby the consumer feels that they should become more aware of the products that they are using by choosing carefully.
Consumers are an interesting lot that is interested in knowing what a particular merchandize has got for them. They require feeling that the product is useful to them. In other words, they want to be part of the product by understanding what is in for them when they use such a particular product. They want to have a feeling that makes them feel that a particular product is important to them. The advert has been successful in creating such a factor, they have separated their needs and made the consumers’ needs to come first the theme of making the consumers day to be good makes the consumer interested in having a better idea of the product that is being offered (Walker). They have made sure that they directly affect the needs of the consumers’ head on. One issue mentioned above is that the company is aware that the consumers’ need a healthy lifestyle and hence they have provided a product that will indeed make the clients happy. The color is important when it comes to advertising. It is noted that most consumers can keep track of the background that a particular advert is placed. Their feelings are affected easily since the choice of color can always set the tone of the advert. The color as it can be analyzed in four different ways (Offit). Some of the ways are changing moods and attitudes of the consumer, consumer targeting, taking consumer attention, making a lasting impression of the product. From the advert itself, it is quite evident that the color of the advert is quite serene since it is focussing on the environment where plants are involved. The product advertised are medicinal, and one important aspect that has to leave a lasting impression is the color that has been used. It has indeed grabbed the attention of most consumers as assumed due to the color sense that the advert has decided to employ.
To sum up, the company has used different tactics in explaining the usefulness of the product and how it can relate to different clients. Traditional medicine has found its place in today’s society, and as a matter of fact, the advert has mentioned its importance in the human health. The advert has been able to explain what the product is bound to offer and not to take much of the space in writing a lot of information they have made the information sensible. They have incorporated different graphics that are relevant to the message being communicated. The traditional medicinal product will continue becoming more recognized when such adverts are continuously brought forward. From the context of the message to the ways in which they have articulated their issues they have shown the meaningful aspect of the advert.

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Works cited

Braun, Lesley, and Marc Cohen. Herbs and Natural Supplements, Volume 2: An Evidence-Based Guide. Vol. 2. Elsevier Health Sciences, 2015.
East, Robert. The effect of advertising and display: Assessing the evidence. Springer Science & Business Media, 2013.
Offit, Paul. Killing us softly: The sense and nonsense of alternative medicine. HarperCollins UK, 2013.
Walker, Gwyneth. "Signs of life." (2007).