Business plan
A business plan is a declaration of the aims, goals, and justifications necessary to achieve them. The purpose of the plan is to expand Seasons Company's monthly revenue to £10,000 and monthly profit to £3,000. Seasons Company deals with food products, notably yogurt. The company's goal is to operate the premier hotel in the area. The financial estimates have been highlighted in the business strategy to help it move toward achieving its objective. The products provided and the organization's main rivals are also discussed. The target markets and the various marketing strategies that are utilized by the firm as set by the marketing team has also been included in the business plan. Another essential item that is in the plan is a 12-month cash flow forecast including the profit and loss forecast of the company. The above will be discussed as follows. The financial projections of the organization are as shown.
| Sales forecast | £10,000 p.m. |
| Total expenses | £ 8,000 p.m. |
| Expected Income | £ 1,000 p.m. |
| Assets | £ 150,000 |
| Liabilities | £ 45,654 |
Product and target market
The primary product provided by Seasons Company is yogurt which is a milk product. Apart from the central product it also offers other milk products such as ice creams. The company targets to reach out to everyone since the products can be consumed by all irrespective of age and gender and that includes both the young and the adults. The youthful ranges from the period of 5 years to 34 years who majorly consume ice creams. The other target group is aged from 35 years to 60 years who are not significant consumers since they are occasional users of the products of the organization.
Sales and marketing
Competitors
The major challengers of the company are Zeci and Fric companies that are retail dairy cheese companies that also produce several milk products.
Pricing
The company uses types of pricing strategies since it is an upcoming business opportunity. The techniques include; price skimming which involves charging of high prices on the products to initial customers and then later a lower rate is charged to attract more consumers (Schaper et al.2014). The other strategy is the penetration pricing which is a scheme that the company will use to attract more consumers by charging a low price for the items during the initial stages of making sales as a way of gaining a competitive advantage over some of its competitors.
Marketing/Promotion methods
Seasons Company will use the following approaches to promote its products;
Advertising
The products of the company will be promoted through adverts in the social media such as Facebook and Twitter (Schaper et al.2014). Through the advertisement department, the activities of making awareness of the firm's products will be coordinated by the team of marketers and researchers.
Personal selling
Salespersons will be hired to help in the sale of the products personally to the consumers. The qualities of each individual will be considered to determine the competency and integrity so as hire persons who can aid in increasing the sales volume with the aim of achieving the goals of the company.
Free gifts
The first time customers will be offered a gift to encourage them to purchase more of the product (Schaper et al.2014). Apart from personally purchasing the product items, such consumers will bring in more clients to buy the products.
Digital promotion
This will involve email marketing and mobile advertising since they offer direct connections with the customers mainly through YouTube and Facebook.
Finance and operational information
Financing of the company
Since the company is a start-up business enterprise, most of the financing is a personal contribution by the owner, close relatives, and friends (Schaper et al.2014). This is because most of the financial institutions do not provide start-up capital since they cannot trust the creditworthiness of the upcoming organization that does not have any proper financial records.
Employees
Seasons Company has about 20 employees that help in the running and control of the various activities. The workers are grouped according to the areas of specialization, for instance, there are marketers, top managers and several other casual laborers responsible for packaging of the yogurt items.
Information system
The company will adopt an advanced information system that will help in monitoring the process that is involved in the production of the milk items. The types of an information system that will be adopted will include a transaction processing system that will aid in assessing the various transactions (Schaper et al.2014). Another system will be the management information system that will help in the overall management of operations and processes of the organization to meet the main goal.
References
Schaper, M. T., Volery, T., Weber, P. C., & Gibson, B. (2014). Entrepreneurship and small business.
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