Coffee Bike Café
Coffee Bike Café is a global mobile coffee house on wheels situated in Germany. The coffee house was started by two students and is currently one of the most expanding franchise system in Europe with unique lifestyle and tradition in mobile coffee shop. PESTLE analysis together with other factors beyond human control determine the success in most industry. These factors are especially problematic to
Coffee Bike Café starting from hotel industry. This is because the café spreads across numerous countries with diverse political, Economic, Social, Technological and Environmental conditions. The following are factors affecting coffee Bike Café:
Political
The production of beverages by the Coffee Bike Café has become more and more submitted to level of quality stands. Facing the similar pressure just like other market leaders such as McCafé on ethical trading while serving their customers
Economical
The hotel industry in which Coffee Bike Café operates has exhibited the uptrend growth market in the world. This led to the stiff competition majorly by established market leaders so as to gain more market shares. Consequently, the rise in the cost of coffee beans production is most likely to be a threat for Coffee Bike Café.
Social
Following the social trends, high concern is emphasized on the health issue of the consumers. From the previous research, excessive consumption of the coffee is seen as not good for health therefore most people consumers prefer the substitutes such as fresh juices. Coffee Bike Café proposes such kinds of health information by dedicating a whole section on its internet portal provide its full nutritional information.
Technological
The constant changing technology has forced the coffee house to frequently develop new machines and high tech equipment to stay up- to date. The organization experience difficulty in producing some complicated beverages, the sole proprietorship business thus need to acquire high standard of quality technology equipments to produce such complicated products.
Environmental
Coffee Bike has taken current environmental measures in terms of environmental conservation. In fact it has developed policies that enable recycling, reducing waste and building green.
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