Corporate-level and Business-Level strategies on Skin care

Assignment 3: Corporate-level and Business-Level strategies

The best skin care products that can be used by the whole family are produced by the Silk soft company. This product nourishes the skin, provides protection and slows the body. To fit within the market, several strategies can be used by an organization to have an advantage over other market competitors. Detail actions taken to offer value to consumers and increase competitive benefits are known as Business-level strategy. This is achieved by developing core abilities in exact, individual creation or services. A company’s position in business, entrants and the five powers of competition is the major focus of Business-level strategy. A company in this context looks at how it will compete with a broad range of prices of its products. The organization does this by employing a cost leadership strategy. This approach appears in the internal efficiency to sustain the returns made by the organization for the customers to buy the products. The company aims at lowering the prices as compared with other competitors to obtain cost leadership. Reducing costs is achieved through Construction condition of art well-organized facilities and products of the company. The organization maintains and controls the production costs and overhead costs. Lastly, the team looks at how to minimize costs of sales.

The cost leadership strategy helps the organization to meet it profits even when it faces rivalry from other similar companies offering beauty products. Cost leadership is attained when the other competitors are out to reduce cost war if the organization continues to make profits. The company also does differentiation of products to consumers through exclusive features and distinctiveness of the organization’s beauty products to a certain extent at the lowest price. The process is attained by preparing over high superiority features, great consumer service, rapid manufactured goods innovation, advanced technical features and figure management. The strategy is mainly attained by lowering the prices; provision of high quality means breakdowns and quick response to consumer problems like skin reaction. As indicated by Michael (2006) shows that the organization must find means of improving performance and product enjoyment.

The organization will compete in the market price and select part of the market strategy to provide them with the goods and services that help them use the products because active organizations not only compete on their prices but also scrutinize the marketing strategies used. Furthermore, the organization focuses on market differentiation where it looks at the competition with other organizations in the market and selects its market strategy. It also uses an integrated low-cost strategy to boost its sales where they apply it to adapt to the environmental changes, and they tend to learn new skills and technologies and lastly, provide strategies for producing unique products different from their competitors (Govin, 2008).

Organizations have sought to establish the global business strategy that facilitates the management, product completion among competitors in the market because the different environmental changes that are taking place around the globe. Furthermore, Research studies have indicated that a skillful planned global strategy assist businesses to increase on a real scale.

The Silk soft company applies the organizational efficiency strategy to obtain resources used to produce its products. Furthermore, the organization has a well-developed economic scale that it uses to get its customers. The team offers learning opportunities for its members so that they are in a position to fit in the dynamic changes that occur within the market. The business strategy level of this organization is linked to the global strategy in that it looks at the market and sells its products at a standard price compared with the other competitors. As stated earlier, Chris (2008) indicates that the organization uses an integrated low-cost strategy to boost its sales, an activity carried out depending on the different environmental changes taking place within the market.

The company’s distribution of products has been globally done, and promotion is also conducted based on global perspectives. The distribution of the product is done through wholesalers and retailers in that the organization sales the product to wholesalers and retailers wholesale the products to consumers. The channels take part in distribution and promotion of product to customers. In addition to this, the organization uses advertising strategies to promote its product, and the several business channels to promote product sales attain the promotion. The team also pays an only fee to the channels of distribution to promote its product. After agreeing on the price, the business now looks for ways of distributing its products the organization opted to select direct sales of its products to the consumers because they are likely to meet the customers within the market.

The uses cost leadership strategy that helps it to manage its profits and sales of its product (Cameron 2014). The company also applies differently to the strategy where it differentiates its products from other companies producing similar products within the market. The company uses an integrated low-cost strategy to improve the sales of its product. The company applies global business strategy where it seeks to sale its products at international level. In addition to this, the organization also distributes its products in the international market and promotion is also conducted based on global perspectives. The distribution of the produce is done through wholesalers and retailers in that the organization sales the product to wholesalers and retailers who sale the products to consumers.

Corporate level strategy is the decisions the organizations make that affect the entire organization, and they include financial performance human resource management, mergers, and acquisitions, as well as resource allocations (Johnson and Scholes, 2002). In this context, the group looks for the economics of scale and how they can get customers for their goods. The organization using value-creating strategy was the organization works to get the biggest market share. The implemented strategies seek to enhance the real and apparent worth to the business creations and facilities by manipulating the economies of scope, which includes resources and capabilities of the organization that can be shared across the company. The company implements the diversification of products that offers a wide range products to several consumers in the market as an attempt to control all the sections of the overall market segment.

Apart from this, the company also practices a value-neutral strategy to help in showing their plans towards the different market operations. They all work using the strategy to reduce risks and fixing a constant currencies movement are value-neutral methods. Implementation of the strategy allows the organization to focus on different resources that can be used in the system. Without having a clear plan, the company will lose concentrate on the of their principal purposes and lack the determination and focus of a well-designed corporate strategy provides. The implemented cooperate policies do provide the management with a yardstick to assess a corporation's success or breakdown.

The Silk soft company applies the organizational efficiency strategy to obtain resources used to produce its products. Furthermore, the organization has a well-developed economic scale that it uses to get its customers. The team offers learning opportunities for its members so that they are in a position to fit in the dynamic changes that occur within the market. The business strategy level of this organization is linked to the global strategy in that it looks at the market and sells its products at a standard price compared with the other competitors. As stated earlier, Chris (2008) indicates that the organization uses an integrated low-cost strategy to boost its sales, an activity carried out depending on the different environmental changes taking place within the market.

Conclusion

Based on the review presented, the strategies employed by the organizations are business level strategies and corporative level strategies. The business level strategies include; how companies look at how they compete for a wide range of prices of its products. They look at the organization aims at lowering the prices as compared with other competitors so as to obtain cost leadership. The organization maintains and controls the production costs and overhead costs. Organization looks at how to minimize costs of sales.

The company uses an integrated low cost strategy to boost its sales. The global level strategies the company known globally by looking at the prices and the location where the organization can be located globally. The organizations have implemented these strategies in terms of pricing of the products, promotion and distributions and in turn this has increased sales and production of new products in the market.

References

Cameron, B., T. (2014). Using responsive evaluation in Strategic Management.Strategic Leadership Review 4 (2), 22-27.

Govin., D., (2008)Changing Global Attendance into Global Harvard Business School Press.

Chris.,W., (2008) The Company Resolution and marketing Harvard Business School Press.

Michael,. H., 2006 (ed.) Competition in Global market. Harvard Business School Press.

Johnson, G. and Scholes, K. (2002). Exploring Corporate Strategy: Text and Cases. 6th ed. Prentice Hall: Harlow.